Twitter to X
This week in class, we read chapter 6 from the textbook Essentials of Social Media Marketing by Michelle Charello. The chapter talks about the social media platform X, which used to be called Twitter. According to Charello, X is a “social microblogging platform where users share messages called posts up to 25,000 characters.” Twitter started back in 2006, and the idea came from Jack Dorsey. He wanted to create a way for people to send short messages and keep up with what their friends were doing every day. Almost 20 years later, Elon Musk bought Twitter for $44 billion. Since then, there have been some big changes and problems. Musk made some statements that caused a lot of controversy. Because of this, many advertisers left the platform. Advertisers are important because they pay to show ads on social media, which helps the platform make money. Even though X doesn’t have as many advertisers now, it still has lots of brands and small businesses using it. One reason X is still pop...
